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class="left"> <div class="zx_part2"> <div class="posit2"><span>您现在的位置:</span> > <a href="http://www.zslvhua.com">中国直销¾|?/a> > <a href="/newst15p1.htm" target="_blank">智慧互联¾|?/a> > 直销法规的教育渠道及其意ä¹?/div> <div class="zx_wz"> <h3>直销法规的教育渠道及其意ä¹?/h3> <p><span>来源åQšä¸­å›½ç›´é”€¾|? æ—¥æœŸåQ?012-8-16 14:37:49   ‹¹è§ˆ‹Æ¡æ•°åQ?script type="text/javascript" src="/list/scan.aspx?id=1674&t=news"></script></span></p> <H1>直销法规的教育渠道及其意ä¹?/H1><br><P style="TEXT-ALIGN: center"><IMG alt=\ src="http://www.zhixiaowang.com/uploadfile/2011/0921/20110921115702214.jpg"></P><br><P>        《直销½Ž¡ç†æ¡ä¾‹ã€‹å’Œã€Šç¦æ­¢ä¼ é”€æ¡ä¾‹ã€‹è‡³ä»Šå·²å®žæ–½4òq´å¤šåQŒä½†æ˜¯ï¼Œ˜q™ä¸¤éƒ¨æ³•è§„全面实施与推进所面äÍ的åŞ势åƈ不乐观。加强直销法规的教è‚ÔŒ¼Œå·²æˆä¸ºå½“务之急ã€?/P><br><P>        <STRONG>一、直销法规教育面äÍ的紧˜q«åŞåŠ?/STRONG></P><br><P>        首先åQŒä¼ é”€çš„抬头直接威胁到直销行业的发展基¼‹€ã€‚据国家工商æ€Õd±€å…¬å¸ƒçš„直销监管¾lŸè®¡ä¿¡æ¯åQ?008òq´å…¨å›½å…±æŸ¥å¤„传销案äšg2554ä»Óž¼Œæ¡ˆå€?.89亿元åQŒç½šæ²¡é‡‘é¢?590.06万元åQŒå–¾~”传销‹zÕdŠ¨åœºæ‰€19857个,教育遣返传销参与人员40多万人次åQŒè§£æ•‘ähå‘?.63万äh‹Æ¡ï¼Œ¿U»é€æ¶‰æ¡ˆähå‘?41人。从˜qæ³•è¡Œäؓ看,“拉人头”和“收取入门费”传销仍然是传销的主要åŞ式,分别占案件æ€ÀL•°çš?0.18åQ…å’Œ17.74åQ…ã€?/P><br><P>        其次åQŒç›´é”€ä¼ä¸š˜qæ³•¾lè¥ä¹Ÿåœ¨ç ´åç€è¡Œä¸šçš„生态环境ã€?008òq´å…¨å›½å…±æœ‰ç›´é”€ä¼ä¸š25æˆøP¼Œå…¶ä¸­å†…资8æˆøP¼Œå¤–资17æˆøP¼Œå…±æœ‰ç›´é”€æœåŠ¡¾|‘点10709个,直销培训å‘?153人,直销å‘?17.26万äh。全国共查处直销˜qæ³•æ¡ˆäšg48ä»Óž¼Œæ¡ˆå€?006.52万元åQŒç½šæ²¡é‡‘é¢?77.31万元åQŒç§»é€æ¶‰æ¡ˆähå‘?5人。从˜qæ³•è¡Œäؓ看,主要是违反直销企业讄¡«‹è§„定åQŒå ç›´é”€˜qæ³•æ¡ˆäšgæ€ÀL•°çš?4.58åQ…ã€?/P><br><P>        传销的抬头与直销企业˜qæ³•¾lè¥çš„åƈ存,说明中国直销业发展特别需要一个“清‹zâ€çš„环境åQŒå› è€ŒåŠ å¼ºç›´é”€æ³•è§„çš„æ•™è‚ÔŒ¼Œä½¿å¹¿å¤§å¸‚åœÞZ¸»ä½“能够认识直销与传销的区别,òq¶è‡ªè§‰åœ°æŠµåˆ¶ä¼ é”€è¡ŒäؓåQŒæ˜¯ä¸­å›½ç›´é”€ä¸šå¥åº·å‘展的客观要求ã€?/P><br><P>        <STRONG>二、直销法规教育必须依赖的主要渠é?/STRONG></P><br><P>        直销企业是加强直销法规教育的主要力量。直销企业的直销员ähæ•îC¼—多,服务¾|‘点分布òq¿æ³›åQŒå› è€Œå¼€å±•ç›´é”€æ³•è§„教育åQŒæ—¢æœ‰ç¾¤ä¼—基¼‹€åQŒåˆæœ‰å·¥ä½œåœºæ‰€åQŒåŒæ—¶è¿˜æœ‰é’ˆå¯ÒŽ€§ã€‚本企业的员工和直销员是教育的重点对象;教育内容包含道å¯d素质和业务技能两个方面,比如åQšäñ”品品质保证、持证销售、冷静期½Ž¡ç†ã€é€€è´§æ¢è´§åŽŸåˆ™ã€å¤„¾|šæŽªæ–½å®žæ–½ç­‰ã€‚开展直销法规教育åQŒæœ‰åŠ©äºŽç›´é”€ä¼ä¸šä¾æ³•¾lè¥åQŒè‡ªè§‰æŠµåˆ¶ä¼ é”€åŠ¿åŠ›çš„渗透,它对提高企业竞争力和净化整个直销市场环境åQŒæœ‰ç€é‡è¦çš„推动作用ã€?/P><br><P>        政府部门也是开展直销教育的重要渠道。教育对象有åQšç›´é”€ä¼ä¸šå‘˜å·¥ã€ç›´é”€å‘˜ï¼Œòq¿å¤§æ¶ˆè´¹è€…,与直销相关的部门和单位的工作äh员。提供科学适用的法律法规体¾p»ï¼Œåˆ›é€ å…¬òq³é«˜æ•ˆçš„市场环境åQŒè¿™æ˜¯æ”¿åºœçš„基本职责所在。政府开展直销教育™åÖM»¥òq¿å¤§æ°‘众的根本利益äؓ取向åQŒåŠ å¼ºå¯¹ç›´é”€å¸‚场的监督和引导。由政府部门¾l„织实施直销法规教育åQŒé‡ç‚¹ä»Žå›½æ°‘¾læµŽå’Œç¤¾ä¼šå‘展全局考虑åQŒå› è€Œå…·æœ‰æƒå¨æ€§å’ŒæŒ‡å¯¼æ€§ã€?/P><br><P>        直销行业协会åQˆåˆ†ä¼šï¼‰æ˜¯ç›´é”€æ•™è‚²çš„行业组¾l‡ã€‚作ä¸ø™¡Œä¸šè‡ªå¾‹æ€§ç»„¾l‡ï¼Œç›´é”€è¡Œä¸šåä¼šæ˜¯ç›´é”€ä¼ä¸šä¸Žæ”¿åºœéƒ¨é—¨ã€å¹¿å¤§æ¶ˆè´¹è€…、其他组¾l‡ä¿æŒè”¾lœæ²Ÿé€šçš„重要桥梁。行业协会的教育对象主要是直销企业和直销人员åQŒæ•™è‚²å†…å®ÒŽ˜¯è¡Œä¸šå‡†å…¥è¦æ±‚和行业发展åŞåŠÑ€‚直销行业协会教育应坚持正¼‹®çš„方向。该¾cÕdä¼šå› æœ‰æ¯”较固定的法规宣传教育基金åQŒèƒ½å¤Ÿåœ¨è´¢åŠ›ä¸Šä¿éšœå®£ä¼ å’Œæ•™è‚²çš„具体落实ã€?/P><br><P>        公共机构是直销法规教育的又一重要渠道。这些机构虽然不直接从事直销业务åQŒä½†æ˜¯å·¥ä½œä¸­å¯èƒ½æ¶‰åŠä¸Žç›´é”€ç›¸å…³çš„内宏V€‚æ–°é—Õdª’体、教育单位、社区文化服务机构是直销法规教育的重要窗口。它们在直销法规教育中具有公正性和独立性,因而所做的教育工作易äؓ½C¾ä¼šå¤§ä¼—所接受。在直销法规教育中,公共机构应不受直销行业利益­‘‹ä‹ÉåQŒå¯ä»¥ä½œä¸ºâ€œç¬¬ä¸‰è€…”对直销行业的新情况、直销企业的促销‹zÕdŠ¨ã€ç›´é”€äº§å“çš„ä­hæ ¹{€ç›´é”€å‘˜çš„销售行ä¸ø™¿›è¡Œç›‘督和曝光åQŒç”šè‡›_¯¹æ”¿åºœéƒ¨é—¨åœ¨ç›´é”€æ³•è§„å»ø™®¾ä¸­æ‰€èµïLš„作用åQŒä¹Ÿå¯æå‡ºæ„è§å’Œå»ø™®®ã€?/P><br><P>        <STRONG>三、直销法规教育的现实意ä¹?/STRONG></P><br><P>        通过以上教育渠道åQŒä‹Éòq¿å¤§å¸‚场ä¸ÖM½“全面掌握法规的内容,˜q™å¯¹è§„范直销市场åQŒä¿ƒä½¿ç›´é”€ä¼ä¸šå®ˆæ³•¾lè¥åQŒä¿æŠ¤ç›´é”€ä¼ä¸šåŠå…¶å‘˜å·¥çš„切íw«åˆ©ç›Šï¼Œä¿æŠ¤òq¿å¤§æ¶ˆè´¹è€…çš„æ ÒŽœ¬åˆ©ç›Šå…ähœ‰æ·Þp¿œçš„媄响。加强直销法规教育åQŒèƒ½å¤Ÿé˜²æ­¢å¹¿å¤§æ°‘众在认识上步入两¿Uè¯¯åŒºï¼šä¸€æ˜¯å°†ç›´é”€½{‰åŒäºŽéžæ³•ä¼ é”€åQŒè§†ä¸ºâ€œæ´ªæ°´çŒ›å…½â€ï¼›äºŒæ˜¯ž®†ç›´é”€ç†è§£ä¸ÞZ¸€¿Uæœ€æœ‰æ•ˆçš„“致富途径”ã€?/P><br><P>        直销法规教育åQŒå°±æ˜¯è¦˜q˜åŽŸç›´é”€æœ¬æ¥é¢ç›®åQŒä‹É直销企业在现有法律框架内守法¾lè¥åQ›ä‹É½C¾ä¼šå¤§ä¼—能够树立正确的观念,认识到直销的合法性,客观对待直销åQŒåƈ在概念和理解上与传销作出清晰的划界ã€?/P> </div> <div class="zx_lmt3"><span> >> </span> 更多相关信息åQ?/div> <table width="98%"> <tr> <td align="left"> <img src="/images/b.gif" width="60" height="20"><a target="_blank">在百度中搜烦直销法规的教育渠道及其意ä¹?/a>    <img src="/images/2.gif" width="60" height="20"><a target="_blank">在谷歌搜索直销法规的教育渠道及其意ä¹?/a><br> <img src="/images/31.gif" width="60" height="20"><a target="_blank">在雅虎搜索直销法规的教育渠道及其意ä¹?/a>    <img src="/images/41.gif" width="60" height="20"><a 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